Style and
substance
Pictograms from my Reductive Design course
Extracts from my primary school workshop booklet
entitled, 'Generating Original Ideas'
Flavour icons for an Indian drinks brand
Layouts from my book on Reductive Design
Single-colour pictograms for a UK travel brand
The World's first 'Econography' set.
(Dissuading us from needlessly pressing print.
Counting the carbon size of our files.
Reminding us to recycle rather than landfill.)
Iconography suite for Electrolux | AEG
(A redesign that reduced the number of assets by 60%.)