Downton Distillery invited me to design the labels for their first premium Chardonnay Vodka in the Spring of 2022. Naturally, pictograms wove their way in as part of the story telling process. And what a great little story of reuse and renewal it is too.

Downton collect the left over Chardonnay grapes skins known as pomace from their neighbouring vineyard. With a little added magic, the pomace is distilled, left to rest and then bottled in 100% recycled glass. Even the stoppers are made from recycled cork. All of the natural distillation waste is then sent back next door as compost and the whole glorious business begins again.

Check out the animation I created for social too.