Approach
Process
Contact

Signs.
You're out
of touch.

Pictogram of the Women's W.C. symbol, pointing out that the standard pinched in waist and flared skirt is pretty outdated.

Handwritten text saying pinched in waist? And flared skirt?

The same is true of many of the pictograms we use.

Pictogram of a white female nurse to represent nursing, with the text outdated gender stereotypes underneath.
Pictogram of a knife and fork to represent food, with the text overtly western written underneath.
Pictogram of a stack of media file types all one on top of another illustrating a badly conceived metaphor.

Whereas they could be helping to
make the World a better place.

Pictogram of a strong man struggling with a heavy weight with the 21st Century symbol on each bell.
By challenging toxic
behaviours and beliefs

Pictogram of a typical school badge with symbols for friendships, exploration, play and creation in each quadrant. Underneath is the motto Keep Larking About
Or teaching our kids the
importance of creative play

They could be helping us with
environmental issues.

Toolbar print icon with the symbol of a tree printed on to the paper.
By dissuading us from
needlessly pressing Print.

Toolbar save icon of a disc with 2 grams written on it. Illustrating the fact that the size of our files have a carbon cost.
By counting the CO2
our files produce.

Toolbar trash icon featuring the recycle symbol instead of the standard three lines.
By reminding us to
recycle rather than landfill.

And encouraging each of us to make
small but necessary changes.

A downloadable PDF summarising many of the lowering emissions tips in pictographic format.

They could be helping to humanise
our digital lives.

Illustration of how I redesigned this icon to be based on a mechanic holding a clipboard rather than a wrench and spanner.
'Book A Service'

Illustration of how I redesigned this icon to show a car driving over rocky terrain rather than a top down symbol of an axle.
'4WD Transmission'

A close up detail of the bottom controls on the Spotify app.

And bringing a sense of quiet reassurance to
every tap, press and slide.

They could be making our products
more obvious and pleasurable to use.

A selection of icons I designed for Electrolux which brought more warmth and humanity to the set of symbols.
A selection of icons I designed for Electrolux which brought more warmth and humanity to the set of symbols.

And as a brand, demonstrating just
how much you care.

A medly of the Net-A-Porter work, charting the care and craft that when into the development of every symbol.

This is what I do.
Fancy a chat?

This web page is designed to be as environmentally light as possible.
According to websitecarbon.com, this page produces 0.11g of CO2. Which is 89% better than the rest of the web.

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